Isuzu sparks into action with new Swindon truck dealer

Continuing with its comprehensive UK dealer expansion programme, leading commercial vehicle manufacturer Isuzu Truck UK has announced the appointment of Sparks Commercial Services as its full dealer based in Swindon, Wiltshire. Sparks Commercials Services will be handling the full franchise for Isuzu Truck, covering new truck sales, service and parts, from its modern 2.5-acre site located close to the M4 motorway network.

“The appointment of Sparks Commercial Services in Swindon is a really exciting move for us in this area, as it will give us the opportunity to capitalise on the undoubted growth potential for our brand in the Wiltshire county. The long-standing reputation and proven dealer expertise of the team at Sparks Commercial Services will ensure that the company becomes a significant positive addition to our comprehensive UK dealer network in support of our customers,” said Richard Waterworth, head of sales, Isuzu Truck UK.

The new Isuzu Truck full dealer in Swindon is:

Sparks Commercials Swindon Ltd, 15 Hunts Rise, South Marston industrial Estate, Swindon, Wiltshire, SM3 4TE

Tel: (01793) 828777 Email:

Dealer principle: Michael Spark

As a group, Sparks Commercial Services operates through five sites in the south and south west provides extensive drive-through workshop facilities, including a tachograph lane, and full 24-hour a day opening, all supported by mobile service and parts vans.

With 100 employees across the group, Sparks Commercial Services operates an experienced three-strong Isuzu truck sales team, backed by a range of demonstration Isuzus across various GVW options.

According to Wayne Petherick, commercial director at Sparks Commercial Services, “Since we took over this site 5 years ago, we have developed it into a well-established and modern truck dealership. The opportunity for us to work with the Isuzu brand going forward is an excellent proposition for us, as their vehicle range complements our current business operations. Naturally, we are really looking forward to further developing the existing Isuzu truck parc in Wiltshire, following our appointment.”